Sure, the Baltimore Ravens and San Francisco 49ers were responsible for the majority of the hype during last night’s SuperBowl XLVII, but the top-notch commercials also played a role in getting folks excited.
Taco Bell led the way in hilarity thanks to a bunch of senior citizens who escaped from their retirement home and painted the town red, including tattoos, public displays of affection, and plenty of other illicit activities that culminated in a late night stop at the Mexican fast food restaurant.
Additionally, Samsung recruited Seth Rogen and Paul Rudd for a ‘Next Big Thing’ meeting that turned into a comical exchange of already-done concepts.
“Parks and Recreation” star Amy Poehler lent her celebrity cred to Best Buy as she meandered around the store asking questions like, “What’s LTE? Is it contagious?” and “Can I use a dongle with this?”
On the more heartwarming end of the spectrum, Budweiser took a break from their usual hot girls and cold beer tendencies to tug at viewers’ heartstrings. And all it took was a couple of Clydesdale horses and a joyful reunion.
As for Tide, they created a chuckle-worthy concept in which a football fan finds a Joe Montana-shaped stain on his jersey and proclaims it to be a religious experience. Unfortunately his wife washes it away with- you guessed it- Tide detergent.
And who could forget the epic 2-minute ad from Dodge Ram Trucks that paid tribute to the unsung hero of American life- the farmer. Late broadcaster Paul Harvey declared, “And on the eighth day, God looked down on his planned paradise and said, ‘I need a caretaker.’ So God made a farmer.”
He continued, “God said, ‘I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board. So God made a farmer.”
“God said, ‘I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say, ‘Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.’ So God made the farmer.”