With the launch of its spring/summer 2014 collection quickly approaching, Adidas NEO Label and brand ambassador Selena Gomez teamed up to promote the exciting line.
On Tuesday (February 4), the athletic brand announced that it's creating a challenge called #NEOSneakPeek with the "Slow Down" singer that will continue to hype the new collection until it's official launch day.
Speaking at an Aquafina FlavorSplash press conference, the "What About Love" singer explained, "We're just friends. She's really cool … I mean, I think she's really pretty but every time I'm in L.A., she's like, 'Hey you're in L.A., lets hang out. So it's cool.'"