Selena Gomez’s Dream Out Loud Line: Ready to Launch

She’s a household name all over the world, and Selena Gomez is gearing up to launch her new Dream Out Loud line of apparel this weekend.

The “Wizards of Waverly Place” babe will unleash her new duds in Kmart stores nationwide this Sunday and is hoping for big things right off the bat.

Chief Marketing Officer Robin Creen told press, “The launch media plan is a true 360 degree campaign that has been customized to target a teen audience.”

“The TV flight is highly concentrated in music, comedy and teen drama, with a balance of prime-time and cable [shows].”