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Ryan Reynolds Joins Blake Lively as a Spokesmodel for L’Oreal Paris

Posted Tuesday February 18, 2014 3:05 PM GMT

Keeping their work projects in sync, Ryan Reynolds and Blake Lively are both members of the L’Oreal Paris family.

Per a press release from Tuesday (February 18), the 37-year-old hunk scored the spot of the French cosmetic and skincare brand’s Men Expert Spokesmodel position.

Ryan stars in a sexy ad campaign shot by celebrity/fashion photographer Kenneth Willardt. Products in the collection include moisturizers, facial scrubs and cleansers created specifically for men.

In a release, Reynolds stated, "I feel honored and excited to Join Men Expert, a brand that represents the essence of modernity, edginess and technology."

His wife Blake is also a model for L’Oreal’s cosmetics and skincare collections.

Photo Credit: L'Oreal Men Expert