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Rihanna's Sexy Armani Shoot: Behind-the-Scenes Look!

Posted Wednesday December 14, 2011 3:55 PM GMT

She's the latest face of Emporio Armani Underwear as well as Armani Jean, and Rihanna seems to have been quite the perfect choice for the job.

A new behind-the-scenes clip shows footage of her video shot on location in New York City by Steven Klein and Johan Renck.

Of the effort, RiRi told, “We did a whole transformation so now I’m a blonde and not a red head anymore… and I like it."

The Barbadian beauty follows previous Armani faces including Megan Fox, Cristiano Ronaldo and the Beckhams.