Further extending her reach into culture, Rihanna has joined forces with MAC Cosmetics for a fabulous new product line.
The “We Found Love” songstress has announced she’s been hard at work on multiple collections of color cosmetics that will hit stores in the months to come.
Rihanna told WWD, “When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
And whether it’s makeup or her new River Island range, Ri-Ri can’t stop coming up with new ideas. “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”
MAC honcho John Demsey noted that the company’s venture with Rihanna is different than their other collaborations. “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”
“This was not a front. This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”