Tending to promotional duties as she hopes for big sales, Madonna launched her signature scent 'Truth Or Dare' By Madonna in New York City on Thursday night (April 12).
The 'Material Girl' was in fine form as she greeted the gathered crowd at Macy's Herald Square while clad in a black Dolce & Gabbana frock.
Madge's fragrance launch comes after her commercial for the product caused a bit of a controversy while deemed by many to be "too sexy".
The New York Post reported that the ad (watch below) led ABC to request a revised version from Madonna before airing it in a primetime slot.
The Post's source dished, "ABC viewed the ad [and] came back with a list of changes. They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom. ABC also wants to cut another suggestive scene where Madonna writhes around."
Meanwhile, those who wish to purchase the scent - 'Truth or Dare' is available at Macy's in a 2.5 oz bottle for $68.