Lauren Conrad: Creating Contemporary Clothing Line

With her first stab at success in the fashion world going quite well, Lauren Conrad is adding on to her offscreen business endeavors with a second range of new duds.

Talking with People magazine over the weekend while hosting a party at TAO Beach in Las Vegas, the "Hills" hottie revealed that her new offerings will be a contemporary collection.

She tells, “It’s a contemporary women’s line. Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.”

Still a ways off from launch, as the development is just getting underway, LC excitedly adds, “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own. It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.”

Enjoy the pictures of Lauren Conrad at JFK Airport (August 1).