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Kristen Stewart Named Face of Balenciaga's New Fragrance

Posted Friday January 13, 2012 1:56 AM GMT

She's one of the most popular actresses on the planet, and Kristen Stewart has been chosen as the face of the latest Balenciaga fragrance for women.

Of her new job, the Bella Swan beauty told WWD, “Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”

Happy with their new addition, Balenciaga creative director Nicolas Ghesquière said, “Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

Heaping on the praise, senior vice president of American fragrances for Coty Prestige, Catherine Walsh, gushed, “Kristen stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.”

With the scent to launch this Fall, Miss Stewart told WWD that she's currently getting a little much-needed rest, as she said, “My horizon is clear as of now (except for this!) in terms of new projects, which feels incredible. I have finished three films I can’t wait to see come to fruition this year, ‘On The Road,’ ‘Snow White and the Huntsman,’ and ‘Breaking Dawn 2.’”

Photo Credit: Getty Images