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Keith Urban’s Foray Into Fragrance

Posted Friday August 5, 2011 10:59 AM GMT

He’s one of the hottest singers in country music, and now Keith Urban is trying his hand at the celebrity fragrance game.

The “Days Go By” singer has announced he’ll release Phoenix, a cologne for men, sometime in September 2011.

Keith explained that the scent’s name is tied to his thunderbird tattoo. “The thunderbird obviously has close ties to the phoenix — the symbolism of the phoenix. I’ve always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up from the ashes even stronger than before. The ‘what doesn’t kill you makes you stronger’ story of the phoenix is something else that I think fits really well with a man’s cologne. Certainly, I can relate very strongly to that — going through hard times and coming out the other end of it much, much stronger for the experience.”
Urban added, “The last thing I want to make a man do is: When someone asks him what he’s wearing is for that poor man to say, ‘I’m wearing Keith Urban.’ That just seems really awkward to me. I wanted to allow a man the dignity to respond with something that is a little more appropriate. Not too hoity-toity, not too chic and metro, something that’s got a nice, masculine simplicity to it. I felt Phoenix fit that really well.”

Photo Credit: Getty Images