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Jessica Simpson & Nicole Richie: "Fashion Star" Sneak Peek!

Posted Saturday February 25, 2012 10:00 PM GMT

Offering a glimpse at the network's newest show, NBC has released a sneak peek of what's to come on "Fashion Star".

Set to kickoff on March 13th, the series finds fourteen unknown designers competing for a chance to see their own collection get launched at a major department store.

Adding star power to the fashion battles are the designer hopefuls' mentors - with the lineup including Jessica Simpson, Nicole Richie and John Varvatos.

Of the point behind creating the NBC program host and executive producer Elle MacPherson said, "I don't want to find the next great designer. I want to find the next great fashion icon."