It’s always exciting to see a new high-end fragrance come to the marketplace, and Yves Saint Laurent is looking for a high profile launch for their new scent Manifesto.
The French label enlisted the talents of actress Jessica Chastain to introduce the perfume to the world, and her new ad campaign is nothing short of fabulous.
Chastain told press that her favorite aunt growing up used to wear YSL fragrances and even gave her an almost-empty bottle of Opium which she cherished.
“When I was a young girl, I would look at her and think she is so glamorous. Everyone else in school was wearing Electric Youth [by] Debbie Gibson, or something really youthful; they smelled like peaches. I came to school wearing Opium, which is so mature. It made me feel glamorous; it made me feel grown-up.”
And now, Jessica is fully embracing the new YSL gig. “For acting, even though I am in my characters, I don’t see it as me. Having Jessica Chastain be the ambassadress of the fragrance — it’s a very vulnerable thing. It’s not something I really thought that I would do before until, of course, Yves Saint Laurent called. If you’re going to do something like this, it’s a very big deal to do it for Yves Saint Laurent. But what it does is it makes you very vulnerable because you don’t have a character to hide behind.”
“Every person looks at a painting and has their own emotional reaction to it, their own interpretation. It’s the same with perfume. You smell something, you have your own emotional reaction. There are many layers to a painting, many ideas — and the same with a perfume.”
YSL Manifesto ranges in price from $66 to $124 and is available at fine perfume counters worldwide.