She’s had quite the roller coaster ride of a life, and now Jennifer Hudson is getting into the clothing design business with shop-at-home network QVC.
The “American Idol” alum explained that she’s a perfect choice to conceptualize a lineup of apparel for women of all shapes and sizes.
“I feel like I represent every woman. I’ve been on both sides of the fence. I’ve been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it — no matter what size you are — and you could feel comfortable in it,” noted Hudson.
QVC EVP Doug Howe added, “She has this great Cinderella story, an aspiration for different women. We don’t overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person’s story and product. That dictates who buys it.”
Ms. Hudson’s clothing line for QVC is slated for a September release, and there will definitely be plenty of leggings in the mix. “I’m the legging queen. What I love about a legging is, again, it’s a piece you can dress up or down and it’s still comfortable,” said Jennifer.