Adding to the already burgeoning celebrity fragrance market, Heidi Klum has signed a deal to design a perfume for Coty.
The “Project Runway” hottie will expand her portfolio with a new scent called Shine, due this fall.
Coty’s Senior VP Steve Mormoris told press, “Heidi has a unique position in the market. She is not just a supermodel or a celebrity — she is also a businesswoman. She is very multifaceted — we plan to create a fragrance which celebrates all of those facets.”
CEO Bernd Beetz added, “Heidi Klum’s radiance, warmth and spontaneity are perfect for Coty. Her personality and business ventures will help Coty reach untapped audiences.”