Check It Out: Gwyneth Paltrow for Hugo Boss Nuit Pour Femme

She has a timeless beauty that shines in any context, so it’s no wonder Hugo Boss snatched up Gwyneth Paltrow for their new fragrance campaign.

And now the first look at the “Sliding Doors” dame’s new ad for Hugo Boss Nuit Pour Femme has just surfaced.

The tagline “This will be your night” is draped across a city skyline backdrop along with Ms. Paltrow sporting a sexy asymmetrical black dress with wavy blonde locks.

In a recent release, Gwyneth described the new scent as, "the perfect night time perfume because it's very alluring but very elegant at the same time."

Gwyn previously told press, "I was honored and very happy to be chosen as the face of Boss Nuit Pour Femme. To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life."