Certainly the place to be seen, the 2012 Pre-Grammy Gala and Salute To Industry Icons drew out a handful of showbiz stars in Beverly Hills, California on Saturday night (February 11).
Taking place at the Beverly Hilton, Britney Spears turned up with fiance Jason Trawick to partake in the fete honoring Richard Branson.
Meanwhile, Alicia Keys was spotted consoling a distraught Clive Davis before joining back up with husband Swizz Beatz, as well as Sean "Diddy" Combs and his date Cassie.
Also among the guest list attendees were Adam Lambert, Miranda Lambert and Blake Shelton, Tom Hanks and Rita Wilson, Kim Kardashian, Toni Braxton, Serena Williams, Diana Ross, Kelly Rowland, Michelle Trachtenberg and Darren Criss.
The Beverly Hilton event comes on the eve of the biggest night in music - as the 54th annual Grammy Awards will air live from Staples Center on Sunday, February 12th at 7ET/5PT on CBS.