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Fashion

She already has an impressive resume with both film and fashion and now Gwyneth Paltrow has gone and scored another big campaign, this time with Hugo Boss.

The “Shakespeare in Love” actress is the face of Boss’ new fragrance for women called Ma Vie and she exudes plenty of girl power in the new commercial.

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She’s always up for some promotional duties, and Kim Kardashian was glowing at the debut of her brand’s sunless tanner on Wednesday (August 6).

The “Keeping up with the Kardashians” beauty showed off her new line of Sun Kisses products at the ULTA Beauty store in Los Angeles, CA.

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She’s no stranger to change, thanks to the birth of her daughter Meilani Alexandra, and Jenni “JWoww” Farley decided to update her look with a lightened coif.

The “Jersey Shore” starlet posted a message on her blog that she was “trying something new and going blonde,” and Farley made good on the promise.

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She has one of the most enviable closets in the industry and Victoria Beckham is ready to thin things out a bit while raising money for a great cause.

Per a WWD report, the former Spice Girl will sell more than 600 items from her own personal clothing stash in partnership with The Outnet.

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10:00 pm

She’s a seasoned pro when it comes to plugging product, and Rihanna shines like a diamond for the new MAC ad campaign for Fall 2014.

The “We Found Love” lady dons a green wig with a matching green crop top/skirt combo for the latest image for her MAC Viva Glam line.

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Fashion

Though she’s best known for her work in front of the camera, Penelope Cruz came up with quite the memorable advertising scheme for her new L’Agent by Agent Provocateur lineup.

Joined by her sister Monica, the “Vanilla Sky” stunner designed the range and then wrote and directed the commercial to go with it.

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Revealing a new look, Kesha posed a few photos to Instagram showing off her mint green locks over the weekend.

The "Tik Tok" singer asked her followers what color to dye her hair before heading to the salon by sending a mass tweet that read, “what color should my hair be?” and “I’m a rainbow so what should come next.”

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She chooses her projects carefully and always seems to make the right call, so when Drew Barrymore decided to come up with three new perfumes everyone took notice.

Named Cherished, Radiant and Sultry, the “Never Been Kissed” actress’ hat trick of scents is her debut in the celebrity fragrance realm.

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11:00 am

Making final preparations for her latest launch, Rihanna just dropped the new ad campaign for her Rogue for Men fragrance.

The always-sexy songstress stars in the spread along with a handsome male model who looks like he’s cool with having Ri-Ri wrapped around him.

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4:20 pm
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Fashion

Sure, she’s at an advantage given her famous parents (Alec Baldwin and Kim Basinger) but Ireland Baldwin certainly isn’t a slouch in front of the camera.

The 18-year-old poser just launched the Fall 2014 campaign for Rampage, marking her very first major solo gig.

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