Kmart assembled a team of 200 design specialists from the world's top retailers’ design and fashion schools, like Ralph Lauren, Kenneth Cole and Pottery Barn. This great team was assembled to bring unique quality items into your home at lower prices. The skills and approach of this talented team are shown in a SoHo design studio that would make Michael Kors blush.
The Kmart design team is given center stage and an opportunity to tell the story of achieving their personal goal – delivering affordable fashions for less. Their ability to “deliver a fashion item that is not diluted, is a show of true talent,” says Janie, the VP of Men’s Design, “this is the ultimate success.”
They are young individuals driven by providing value because it reflects their core philosophy to “develop product you want with a quality-first point of view — delivered at a truly affordable price.” The philosophy was developed from the desire to deliver great choices regardless of what the customer can afford.
The results of their recruitment are portrayed in this Kmart video feature representing a mix of industry specialist and employee testimonials. The story behind the success of Kmart’s best unfolds through the filming of this documentary while fashion trends and the people behind the product are highlighted. It is a unique invitation to explore the process of design and witness the inspiration behind it.