“Wild Hogs” Soars To The Top

The biker friendly film ”Wild Hogs“ and its star-studded cast of John Travolta, Martin Lawrence, William H. Macy and Tim Allen claimed the number one spot at the box office with a $38 million take.

Walt Disney Co. was thrilled by the movie’s debut earnings. Disney president of distribution Chuck Viane told the media why the film did so well. “It’s so easy to see in the material how much fun they were having together. The audience was looking for that first great comedy of the year,”

The month of March proved more profitable for Walt Disney Co. than ever before.  The month was just as big for the actors as it was for the studio.  The film was Travolta’s most profitable movie debut ever and was Allen’s best un-animated movie as well.

“It’s so easy to see in the material how much fun they were having together. The audience was looking for that first great comedy of the year,” said Viane.

“Wild Hogs” performed well beyond expectations, said Paul Dergarabedian, president of box-office tracker Media By Numbers. It had been expected to be No. 1 with earnings in the $25 million range, he stated.

“It’s just astonishing,” Dergarabedian said. “It was the perfect vehicle for these four stars. A combination of star power, great concept and great marketing was responsible.

There is no doubt that this movie is going to be a huge boost to Walt Disney Co.’s profits as well as Travolta, Macy, Lawrence and Allen’s careers.

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