Victoria's Secret tested out a new marketing ploy on Tuesday (June 26), drawing the attendance of some of their top models. The world-renowned intimates brand did so by opening a "pop up" store in NYC.
Open for one day only (hence the term "pop up"), the Victoria's Secret Sexy Beauty Candy Store at 1657 Broadway and 52nd Street became the temporary home of the brand's "unique vision of sweets."
And despite naming it a Candy Store, nothing edible was available for purchase. Instead "makeup and beauty products as candy for women" were offered to the by-invite-only attendees, including Allessandra Ambrosio, Adriana Lima and Maria Menounos.
Throughout the course of the event, "the company debuted a new fragrance, called Supermodel, as well as other body products and three new perfumes for their Pink line," reports Racked New York.
While we're not certain how much success this recent advertising test will end up having, whoever makes their TV commercials gets our stamp of approval.
Guess it's kind of hard to mess up when the hottest models in the world are at your beck and call in the droves.
Enjoy the pictures from the Candy Store event on Tuesday (June 26). From the top: Allessandra Ambrosio, Adriana Lima and Maria Menounos.