When it comes to marketing, it would appear that Reebok has the right idea. When it came time for their Freestyle World Tour Collection party, they invited celebs like Amy Smart, Vanessa Minnillo, Leighton Meester, and Blake Lively.
It all went down at the 632 on Hudson building in New York City last night. And the shutterbugs were working overtime to get shots of the bevy of hot ladies.
“The Butterfly Effect” actress Amy Smart brought her own fun brand of cuteness to the red carpet last night in a semi-see-through black top over a black tank top with some jeans and black high heels.
Meanwhile, “Gossip Girl” co-stars Blake Lively and Leighton Meester provided plenty of eye candy for the paparazzi. Meester sported a black and white strapless dress with strappy heels, while Lively rocked a chic, all-black ensemble with matching sweater jacket, trousers, and top.
And Vanessa Minnillo definitely showed her veteran style in an ‘80s-style black and white printed dress with black heels and a red handbag.
Reebok’s Head of Lifestyle Marketing told press, “The Freestyle is truly iconic because it represents Reebok’s history as the brand that started the women’s high-top fashion trend.”
“Back in the ‘80’s, the women who wore Freestyles were courageous and not afraid to take risks. Today, we have evoked that same pioneering spirit through our new campaign. The women Reebok chose to star in it make their own rules — truly embodying the word ‘Freestyle.’ Each celebrity has a distinctly unique story to tell and the cultures of the cities they represent are brought to life in our footwear and apparel collection.”
Enjoy the pictures from last night's Reebok party (February 21).