Kelly Ripa's Electrolux Launch

Taking a break from her busy schedule, Kelly Ripa was spotted out to support Electrolux earlier today (September 3) - kicking off a charity program built around the brand’s new turquoise-toned front-load laundry pair.

Using Ms Ripa as the spokesperson, the company signed a 2-year agreement with the Ovarian Cancer Research Fund in order to raise $500,000 for the charity.

According to press reports, Electrolux will begin donating $100 to the charity for every turq

uoise washer or dryer purchased this month (which is Ovarian Cancer Awareness month). The shade was inspired by the ribbon that symbolizes the fight against ovarian cancer, the company said.

“People are looking for ways to make their homes run easier and more efficiently … that’s why our new laundry collection is so in step with today’s needs,” Keith McLoughlin, the company’s spokesperson explained.

Gossip Girls

Enjoy the pictures of Kelly Ripa at the Electrolux launch (September 3).