Friday, February 22, 2008

Hayden Panettiere’s a Candie’s Girl

Heroes starlet Hayden Panettiere has kick-started her Candie’s spring 2008 multimedia advertising and marketing campaign for Kohl’s Department Stores.

Panettiere attended a launch party for her duties at Hyde Lounge on Thursday night (February 21) - with her proud family looking on.

“I am excited to be working with Candie’s,” Panettiere said in a statement. “Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie’s ‘girl’ and I look forward to working with them on lots of exciting projects.”

Meanwhile, Dari Marder, the chief marketing officer of Candie’s, looks forward to seeing Hayden added to the list of past Candie’s girls such as Fergie, Hilary Duff and members of Destiny’s Child.

“We are thrilled to have signed Hayden as our new Candie’s girl. As one of Hollywood hottest stars, she personifies what we look for in a spokesperson. Hayden is not only talented and beautiful but also funny and irreverent,” Marder told.

Gossip Girls

Enjoy the pictures of Hayden at her Candies launch (February 21).