Thursday, January 31, 2008

Hayden and Kristen Glam Up Old Navy Re-Launch

When you’re trying to spruce up an old brand, it never hurts to have plenty of celebrity presence at the launch party. And with Heroes’ Hayden Panettiere and Kristen Bell at the helm for the “New Old Navy” event last night, held at New York City’s Eyebeam Atelier, they’re off to a good start.

Miss Hayden jetted up to NYC, after her “Save the Whales Again” schedule in Washington D.C. was complete, to attend the event. She wore a very classy cream blouse with a long black skirt, and some super-red lipstick, circa 1940s.

Meanwhile, her “Heroes” co-star Kristen Bell looked playful in a grey/black short-sleeved, knee-length dress with matching peep-toe heels.

Old Navy is trying to re-corner the market on discount designer fashions, competing with brands like H&M, by giving itself a facelift with some sexy new fashion-forward options. An Old Navy rep told press, “We’re more fashion-forward and on-trend than ever before. But don’t worry - we still carry all the great basics that customers know and love.”

Gossip Girls

Enjoy the pictures of Hayden and Kristen at the New Old Navy party last night (January 30).