Drew Barrymore: New CoverGirl

Drew Barrymore has become the latest celebrity to join forces with the cosmetic giant CoverGirl.

Besides being the latest face of Covergirl, Barrymore will also act as co-creative director for the new advertising campaigns.

Drew told E! Online: “To be chosen not only as the newest face of CoverGirl but also as a co-creative director of my first TV commercial is truly amazing.”

According to Monsters & Critics, “The ‘Music and Lyrics’ star will have a say on her wardrobe and hair, and be involved in graphics, lighting and photography for the TV and print advertisements.”

Drew, who said she was “delighted” to be involved with the new campaign, was chosen in large part based on her artistic talents.

Esi Eggleston Bracey, VP and GM of CoverGirl Cosmetics North America, said: “We wanted to honor Drew’s passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the advert campaign.”

Barrymore’s first television ads are set to air early next year. 

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