Thursday, June 19, 2008

David Beckham In His Undies!

It just may be a girl’s dream come true… David Beckham has been immortalized in the new Emporio Armani underwear advertising campaign wearing nothing but his underwear!

Yesterday, Macy’s West CEO Jeff Gennette introduced the soccer stud at the campaign launch in San Francisco, California, with a giant backdrop of Becks in his skivvies.

The LA Galaxy star spent the afternoon meeting, greeting, and signing autographs for the first 175 fans to purchase $200 worth of underwear. And he looked slick in a grey suit with a platinum tie.

Beckham will be the brand’s face for the next three years, with an annual fee rumored to be $20 million, plus royalties. The new collection will be available here in the States this August.

Gossip Girls

Enjoy the pictures of David Beckham at the unveiling of his new ad campaign (June 18).