Friday, August 03, 2007
American Express Calls On Beyonce
The next time you whip out your credit card to make a purchase, you may hear “Bootylicious” playing in the background. American Express has announced that Beyonce Knowles will be their next celebrity rep.
The credit card company has reportedly signed the singer/actress to a multi-million dollar ad campaign that will launch in late 2007. And she’s getting a jump start on her duties.
Reportedly, the Destiny’s Child singer couldn’t wait to get things started, with a photo shoot and commercial taping already on her itinerary.
An industry insider told press, “She’s a role model for so many young people,” says an insider. “She has tremendous cross-over appeal the same way Tiger does. She’s an inspiration for lots of people. She’s a great fit for American Express.”
Beyonce follows in the footsteps of Tiger Woods, Ellen DeGeneres, Robert DeNiro, Venus Williams, and Kate Winslet as she promotes American Express. Not bad company to be in, eh?
To watch video footage of Beyonce in action - Click Here!
Enjoy the pictures of Beyonce on the set of MTV’s TRL (July 31).
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posted by at 09:15 AM
View all articles authored by: Britney
related categories ♥ celebrities ♥ beyonce knowles ♥ celebrity sightings ♥ star style
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