With five of the hottest guys to come out of the UK since The Beatles, One Direction can’t help but sell oodles of product, whatever it is.
And the latest offering from Niall, Harry, Liam, Louis and Zayn is a brand new fragrance due this summer named That Moment.
Hopping off his plane after a long flight, Harry Styles was met with a wall of cameras as he touched down at LAX on Thursday (February 20).
Looking relaxed in casual attire, the One Direction singer wore a blue beanie, sporting a black hoodie and skinny jeans, completing his look with stylish brown kicks.
Nearly missing his big moment with One Direction, Harry Styles rushed onstage at the 2014 BRIT Awards to receive their Global Success Award.
The 20-year-old boybander sprinted to join Zayn Malik, Louis Tomlinson, Liam Payne, and Niall Horan onstage to accept the trophy.
Bringing their boyish charm into the mix, One Direction headed over to the 2014 BRIT Awards at the O2 Arena in London, England this evening (February 19).
Harry, Niall, Liam, Zayn and Louis all came ready to have a smashing good time and caught up with their fellow celebrities while fans and shutterbugs snapped up pictures.
They have some of the most loyal fans in showbiz, and the members of One Direction are gearing up to give everyone an inside look at their crazy lives.
According to entertainment guru Simon Cowell, Harry, Zayn, Louis, Liam and Niall have a few meetings later this month to begin the process of planning the exciting project.
They managed to get fans excited with a few teasers this week, but One Direction finally released its full music video for "Midnight Memories" on Friday afternoon (January 31).
In the fun-filled clip, Harry, Niall, Louis, Zayn and Liam sing their tune and enjoy each other's company in a late-night diner.
It seems they've launched a British invasion that's taken over the whole world as One Direction has been named the most popular band in the world.
The lads have been named Global Recording Artists of 2013 by the International Federation of the Phonographic Industry (IFPI).
Never ceasing to cause a ruckus wherever they go, the boys of One Direction hit up a local diner in their new trailer for "Midnight Memories."
The video features the whole gang: Harry Styles, Niall Horan, Zayn Malik, Liam Payne and Louis Tomlinson, all singing amongst friends, grabbing food an throwing it around.
Giving their fans something to look forward to this weekend, One Direction has announced they’ll drop their new music video for “Midnight Memories” on Friday (January 31).
Liam Payne and Louis Tomlinson both shared their joy over the new single in a YouTube clip they posted this past weekend.
Paying a visit to an American childhood staple, the boys of One Direction are set to make an appearance on an upcoming episode of "Sesame Street."
The British boy band dropped a preview clip from the show, in which they sing "What Makes U Useful," a play on their hit song "What Makes You Beautiful."