Hoping to drum up big sales with their collaborative collection, the Simpson sister took over Dylan's Candy Bar in New York City on Thursday night (December 1).
Looking adorable, a Dolce&Gabbana clad Jessica was joined by fiance Eric Johnson as she and little sister Ashlee launched their Jessica Simpson Girls line alongside guests including Dylan Lauren and Jessica Seinfeld.
Making no attempt to hide her burgeoning baby bump, Jessica Simpson was busy traveling across the States via a flight from Los Angeles' LAX Airport to JFK in New York City on Sunday (October 23).
The "Dukes of Hazzard" darling - who's yet to confirm that she is indeed expecting a little one - was joined by her sister Ashlee and her son Bronx, as well as mother Tina, for the Big Apple bound adventure.
Stepping out for a celebratory lunch, the Simpson sisters were spotted out at The Ivy restaurant in Santa Monica, CA over the weekend (October 15).
With Jessica toting presents under her arm, the rumored to be pregnant star joined up with sister Ashlee, her son Bronx and their mother, Tina, with the group thought to be holding a belated bash for Ashlee - who turned 27-years-old on October 3rd.