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Adam Levine Launches Debut Fragrance

Posted Wednesday February 6, 2013 9:25 PM GMT

He's been a musician, a judge on "The Voice," and has even hosted "SNL," and now Adam Levine is trying his hand at the fragrance business, debuting his new scents for men and women.

Back in 2011, the multi-talented performer had quite a different view on entering the biz. He tweeted, " I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."

However, the 33-year-old Maroon 5 frontman recently told WWD, "I didn’t want it to be another bulls--t celebrity fragrance that I was hocking, that I didn’t believe in. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes."

Before heading out to show off his latest work on Wednesday (February 6), Adam did his best at promoting the new scents, writing, "2 facts about my fragrance 1 men wont smell like a bad 80s movie 2 women wont smell like a stripper (not that theres anything wrong w/ that)."

Both the men's and women's fragrances will be available at Macy's and will range in price from $35 to $65 with the female scent described as a "woody floral."

Enjoy the pictures of Adam Levine launching his debut, self-titled fragrance in Los Angeles (February 6).

Photo Credit: Getty Images